Online Strategy

Undertake in-depth research at the beginning of every project, ensuring all strategic recommendations are factually based. Examine and critique your current online marketing in terms of design, visibility, social media influence and communications, and then look at your market, your audience and your competitors.

What are the key trends in your industry?
What does your customer look like?
How do they buy?
What are your competitors doing better?

Devise an integrated strategy based on the data collected and identify the best channels and most relevant and compelling messages to achieve standout in the marketplace. Ensure you make your online strategy work with your offline activity, everything has to make a positive contribution.

Going forward, use tools such as eye tracking software to get insight into how users are navigating your website, enabling you to prioritise content. Ongoing measurement and refinement techniques such as this ensure the strategy is maximising return and will inform future activity.